“In Ethical Business, Richard Kyte has provided readers with an approach that departs significantly from most business ethics textbooks. Rather than following the usual focus on how to build the ethical organization by building static systems such as codes of ethics, rules, and so on, Dr. Kyte develops a real-world approach centered on the importance of ethical culture. Using vivid real-life examples, Dr. Kyte highlights the many critical aspects of an organization that contribute to an ethical culture. The reader learns about ethical leadership, the key elements of an ethical culture such as trust, and the approaches to making decisions with ethical implications. The book culminates in crucial practical exercises on how to practice moral imagination. I am convinced that Dr. Kyte has written the first important business ethics work that is centered on the importance of ethical culture, and the many examples he provides bring his concepts to life. The book is well written and is useful for both the student of business ethics and the practicing manager.”