“‘Do the right thing’ is a business catch phrase with a catch: Do the right thing for whom? for shareholders? for customers? for employees? And what should one do when those interests conflict? A valuable resource for classrooms and boardrooms, Richard Kyte’s Ethical Business makes a strong business case that the answer doesn’t lie in adopting stricter codes of ethics but in developing virtuous ethical cultures. Applying both current case studies and classical philosophy, Kyte elevates business ethics from a process of rules-based problem solving to the practice of character-based relationship building. The author argues, successfully, that ethical business leaders derive their power from trust, not coercion. The benefits extend far beyond avoiding negative consequences; the ethical businesses that Kyte describes reap the rewards of attracting more productive employees, more loyal customers, and more committed investors. As such, Kyte delivers more than a guide for ‘cultivating the good in organizational culture’; he provides a blueprint for building companies and brands in sync with today’s increasingly socially conscious consumers.”